Advertising and a Democratic Press

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies.

Originally published in 1994.

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• | Author: C. Edwin Baker
• | Publisher: Princeton University Press
• | Publication Date: Apr 19, 2016
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9780691633930
• | ISBN-10: 0691633932