Understanding Korean Webtoon Culture: Transmedia Storytelling, Digital Platforms, and Genres

The rise of webtoons has altered the Korean cultural market due to the growth of transmedia storytelling—the flow of a story from the original text to various other platforms, such as films, television, and games. Understanding Korean Webtoon Culture demonstrates the dynamics between structural forces and textual engagement in global media.

• | Author: Dal Yong Jin
• | Publisher: Harvard University Press
• | Publication Date: Nov 15, 2022
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9780674291324
• | ISBN-10: 0674291328