Seducing The French: The Dilemma Of Americanization

When Coca-Cola was introduced in France in the late 1940s, the country's most prestigious newspaper warned that Coke threatened France's cultural landscape. This book presents an exploration of France's response to American influence after World War II.

• | By (Author): Richard F. Kuisel
• | Series:
• | Publisher: University of California Press
• | Publication Date: Jan 27, 1997
• | Country of Publication: United States
• | Number of Pages: 293 pages
• | Language: Not available
• | Binding: Paperback|Softback
• | ISBN-10: 0007233485
• | ISBN-13: 9780520206984