The Pirate Inside

The Pirate Inside: Building A Challenger Brand Culture Within Yourself And Your Organization

John Wiley & Sons Inc
SKU:
9780470860823
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UPC:
9780470860823
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Description
Adam Morgan follows bestseller 'Eating the Big Fish' with a close up of the kind of person it takes to challenge established brands.


  • | By (Author): Adam Morgan
  • | Series:
  • | Publisher: John Wiley & Sons Inc
  • | Publication Date: Jul 13, 2004
  • | Country of Publication: United States
  • | Number of Pages: 350 pages
  • | Language: Not available
  • | Binding: Hardback
  • | ISBN-10: 0007233485
  • | ISBN-13: 9780470860823
Additional Information
By (Author):
Adam Morgan
Publisher:
John Wiley & Sons Inc
Publication Date:
Jul 13, 2004
Country of Publication:
United States
Number of pages:
350 pages
Binding:
Hardback
Language:
Not available
ISBN-13:
9780470860823
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