Selling The Invisible: A Field Guide To Modern Marketing

SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.

• | By (Author): Harry Beckwith
• | Publisher: Little, Brown & Company
• | Publication Date: May 03, 2012
• | Country of Publication: United States
• | Number of Pages: 256 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0446672319
• | ISBN-13: 9780446672313