Strategic Luxury Management: Value Creation And Creativity For Competitive Advantage

Strategic Luxury Management is a case-rich and practical overview of how luxury creates value and why some firms are more successful than others. Luxury is rarely discussed from a strategic perspective: how luxury managers make complex decisions relative to their competitive environment.

• | By (Author): David Millan Planelles
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Nov 23, 2021
• | Country of Publication: United Kingdom
• | Number of Pages: 248 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0367858371
• | ISBN-13: 9780367858377