Strategic Integrated Marketing Communications - 9780367770624

This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.

• | : Larry Percy (Larry Percy Consulting, USA)
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Mar 03, 2023
• | Country of Publication: United Kingdom
• | Number of Pages: 304 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 0367770628
• | ISBN-13: 9780367770624