Strategic Communication: An Introduction To Theory And Global Practice

This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on 'The Future of Strategic Communication'.

• | By (Author): Jesper (Lund University, Sweden) Falkheimer
• | Series:
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Jun 30, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 224 pages
• | Language: Not available
• | Binding: Paperback|Softback
• | ISBN-10: 0007233485
• | ISBN-13: 9780367769291