Marketing Higher Education : Understanding How to Build and Promote the University Brand - 9780367749194

This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing both how universities are service providers and how education is a service, both of which need to be defined and marketed together.

• | : Paul Sergius Koku
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Jul 15, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 192 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 036774919X
• | ISBN-13: 9780367749194