Sport Consumer Behaviour : Marketing Strategies - 9780367552435

Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners.

• | : Daniel C Funk (Temple University, USA), Kostas Alexandris, Heath McDonald
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Aug 02, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 338 pages
• | Language: Unknown
• | Binding: Paperback / softback
• | ISBN-10: 0367552434
• | ISBN-13: 9780367552435