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Sports Marketing : A Strategic Perspective - 9780367141653

Taylor & Francis Ltd
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9780367141653
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9780367141653
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This is the most authoritative, comprehensive and engaging introduction to sports marketing available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control.


  • | : Matthew D. Shank, Mark R. Lyberger (Kent State University, US)
  • | Publisher: Taylor & Francis Ltd
  • | Publication Date: Nov 30, 2021
  • | Country of Publication: United Kingdom
  • | Number of Pages: 796 pages
  • | Language: Unknown
  • | Binding: Paperback / softback
  • | ISBN-10: 0367141655
  • | ISBN-13: 9780367141653
By (Author):
Matthew D. Shank, Mark R. Lyberger (Kent State University, US)
Publisher:
Taylor & Francis Ltd
Publication Date:
Nov 30, 2021
Country of Publication:
United Kingdom
Language:
Unknown
Number of pages:
796 pages
Binding:
Paperback / softback
ISBN-10:
0367141655
ISBN-13:
9780367141653