Electronic Marketing: Theory and Practice for the Twenty-First Century

"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.

• | Author: Eamonn Galvin, Martin Evans, John O'Connor
• | Publisher: Pearson Education Limited
• | Publication Date: Dec 06, 2003
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9780273684763
• | ISBN-10: 0273684760