Customer Portfolio Management: Creating Value with a Large Leaky Bucket of Customers

How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.

• | Author: Fred Selnes, Michael D. Johnson
• | Publisher: MIT Press Ltd
• | Publication Date: Mar 18, 2025
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9780262049627
• | ISBN-10: 0262049627