The Challenger Customer: Selling To The Hidden Influencer Who Can Multiply Your Results

Based on new CEB research from thousands of B2B marketers, sellers and buyers around the world, this book shows you how to find these 'mobilizers' and equip them with the tools to effectively challenge their own organizations on your behalf.

• | By (Author): Matthew Dixon
• | Publisher: Penguin Books Ltd
• | Publication Date: Sep 03, 2015
• | Country of Publication: United Kingdom
• | Number of Pages: 288 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0241196566
• | ISBN-13: 9780241196564