Positioning for Advantage: Techniques and Strategies to Grow Brand Value

Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage.

• | Author: Professor Kimberly A. Whitler
• | Publisher: Columbia University Press
• | Publication Date: Sep 07, 2021
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9780231189002
• | ISBN-10: 0231189001