The Conquest Of Cool: Business Culture, Counterculture, And The Rise Of Hip Consumerism

An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.

• | By (Author): Thomas Frank
• | Series:
• | Publisher: The University of Chicago Press
• | Publication Date: Dec 01, 1998
• | Country of Publication: United States
• | Number of Pages: 322 pages
• | Language: Not available
• | Binding: Paperback|Softback
• | ISBN-10: 0226260127
• | ISBN-13: 9780226260129