Marketing Research: Tools And Techniques

Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.

• | By (Author): Nigel (Senior Lecturer In Marketing, University Of Westminster) Bradley
• | Publisher: Oxford University Press
• | Publication Date: Mar 07, 2013
• | Country of Publication: United Kingdom
• | Number of Pages: 552 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 019965509X
• | ISBN-13: 9780199655090