Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.
| By (Author): Nigel (Senior Lecturer In Marketing, University Of Westminster) Bradley
| Publisher: Oxford University Press
| Publication Date: Mar 07, 2013
| Country of Publication: United Kingdom
| Number of Pages: 552 pages
| Language: Unknown
| Binding: Softback
| ISBN-10: 019965509X
| ISBN-13: 9780199655090
Additional Information
By (Author):
Nigel (Senior Lecturer In Marketing, University Of Westminster) Bradley