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Marketing Research: Tools And Techniques

Oxford University Press
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9780199655090
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UPC:
9780199655090
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Marketing Research: Tools & Techniques offers a lively and accessible introduction to the world of marketing research. The author explores three core aspects of research preparation: data collection; analysis and communication of findings; and how skills and techniques are used by researchers to offer services for specific contexts.


  • | By (Author): Nigel (Senior Lecturer In Marketing, University Of Westminster) Bradley
  • | Publisher: Oxford University Press
  • | Publication Date: Mar 07, 2013
  • | Country of Publication: United Kingdom
  • | Number of Pages: 552 pages
  • | Language: Unknown
  • | Binding: Softback
  • | ISBN-10: 019965509X
  • | ISBN-13: 9780199655090
By (Author):
Nigel (Senior Lecturer In Marketing, University Of Westminster) Bradley
Publisher:
Oxford University Press
Publication Date:
Mar 07, 2013
Country of Publication:
United Kingdom
Language:
Unknown
Number of pages:
552 pages
Binding:
Softback
ISBN-10:
019965509X
ISBN-13:
9780199655090