Strategic Marketing: Creating Competitive Advantage - 9780198856764

Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.

• | By (Author): Douglas (Professor Of Marketing, Professor Of Marketing, King'S College London) West
• | Publisher: Oxford University Press
• | Publication Date: May 20, 2022
• | Country of Publication: United Kingdom
• | Number of Pages: 640 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0198856768
• | ISBN-13: 9780198856764