Understanding Marketing - 9780134904672

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.

• | By (Author): Mark Davies
• | Publisher: Pearson Education (US)
• | Publication Date: Sep 26, 1997
• | Country of Publication: United States
• | Number of Pages: 400 pages
• | Language: Unknown
• | Binding: Paperback|Softback
• | ISBN-10: 0134904672
• | ISBN-13: 9780134904672