The 22 Immutable Laws Of Branding: How To Build A Product Or Service Into A World-Class Brand

Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu

• | By (Author): Al Ries
• | Publisher: HarperCollins Publishers Inc
• | Publication Date: Mar 20, 2011
• | Country of Publication: United States
• | Number of Pages: 272 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 0060007737
• | ISBN-13: 9780060007737