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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

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Product Details
Author:
Jean-Noel Kapferer, Vincent Bastien
Publisher:
Kogan Page Ltd
Publication Date:
Jun 03, 2025
Binding:
Hardback
ISBN-13:
9781398624269
ISBN10:
1398624268

Overview

Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.


  • | Author: Jean-Noel Kapferer, Vincent Bastien
  • | Publisher: Kogan Page Ltd
  • | Publication Date: Jun 03, 2025
  • | Number of Pages:
  • | Language:
  • | Binding: Hardback
  • | ISBN-13: 9781398624269
  • | ISBN-10: 1398624268

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