The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.

• | Author: Jean-Noel Kapferer, Vincent Bastien
• | Publisher: Kogan Page Ltd
• | Publication Date: Jun 03, 2025
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9781398624269
• | ISBN-10: 1398624268