Overview
This textbook provides a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout.
- | : Zubin Sethna
- | Publisher: SAGE Publications Ltd
- | Publication Date: May 13, 2023
- | Country of Publication: United Kingdom
- | Number of Pages: 608 pages
- | Language: Unknown
- | Binding: Hardback
- | ISBN-10: 1529754062
- | ISBN-13: 9781529754063