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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

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Product Details
Author:
Jean-Noel Kapferer
Publisher:
Kogan Page Ltd
Publication Date:
Mar 03, 2015
Binding:
Paperback / softback
ISBN-13:
9780749474362
ISBN10:
074947436X

Overview

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.


  • | Author: Jean-Noel Kapferer
  • | Publisher: Kogan Page Ltd
  • | Publication Date: Mar 03, 2015
  • | Number of Pages:
  • | Language:
  • | Binding: Paperback / softback
  • | ISBN-13: 9780749474362
  • | ISBN-10: 074947436X

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