Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.

• | Author: Jean-Noel Kapferer
• | Publisher: Kogan Page Ltd
• | Publication Date: Mar 03, 2015
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9780749474362
• | ISBN-10: 074947436X