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Rivalry and Group Behavior Among Consumers and Brands : Comparisons In and Out of the Sport Context

Rivalry and Group Behavior Among Consumers and Brands : Comparisons In and Out of the Sport Context

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Product Details
By (Author):
Cody T. Havard
Publisher:
Springer Nature Switzerland AG
Publication Date:
Sep 18, 2021
Country of Publication:
Switzerland
Language:
Unknown
Number of pages:
136 pages
Binding:
Hardback
ISBN-10:
303085244X
ISBN-13:
9783030852443

Overview

This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences.


  • | : Cody T. Havard
  • | Publisher: Springer Nature Switzerland AG
  • | Publication Date: Sep 18, 2021
  • | Country of Publication: Switzerland
  • | Number of Pages: 136 pages
  • | Language: Unknown
  • | Binding: Hardback
  • | ISBN-10: 303085244X
  • | ISBN-13: 9783030852443

Categories

Books/Sales & Marketing

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