Overview
An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.
- | By (Author): Dorothe (Nhtv Breda University Of Applied Sciences, The Netherlands) Gerritsen
- | Publisher: CABI Publishing
- | Publication Date: Mar 19, 2020
- | Country of Publication: United Kingdom
- | Number of Pages: 256 pages
- | Language: Unknown
- | Binding: Softback
- | ISBN-10: 1789242304
- | ISBN-13: 9781789242300
