Events As A Strategic Marketing Tool

An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.

• | By (Author): Dorothe (Nhtv Breda University Of Applied Sciences, The Netherlands) Gerritsen
• | Publisher: CABI Publishing
• | Publication Date: Mar 19, 2020
• | Country of Publication: United Kingdom
• | Number of Pages: 256 pages
• | Language: Unknown
• | Binding: Softback
• | ISBN-10: 1789242304
• | ISBN-13: 9781789242300