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Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy

Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy

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Product Details
Author:
Sarah Montano
Publisher:
Kogan Page Ltd
Publication Date:
Nov 03, 2025
Binding:
Paperback / softback
ISBN-13:
9781398617636
ISBN10:
1398617636

Overview

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.


  • | Author: Sarah Montano
  • | Publisher: Kogan Page Ltd
  • | Publication Date: Nov 03, 2025
  • | Number of Pages:
  • | Language:
  • | Binding: Paperback / softback
  • | ISBN-13: 9781398617636
  • | ISBN-10: 1398617636

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