Retail Marketing: Contemporary Approaches to Retailing in the Digital and Experience Economy

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

• | Author: Sarah Montano
• | Publisher: Kogan Page Ltd
• | Publication Date: Nov 03, 2025
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781398617636
• | ISBN-10: 1398617636