Applied Consumer Psychology: How to use psychological insights in marketing

Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

• | Author: Gareth J Harvey
• | Publisher: Kogan Page Ltd
• | Publication Date: Dec 03, 2025
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781398620797
• | ISBN-10: 1398620793