Overview
The new edition of this highly successful textbook draws on the authors' extensive industry experience and academic research to provide a concise and practical approach to developing and implementing strategies.
- | By (Author): Keith (Cranfield School Of Management) Goffin
- | Publisher: Bloomsbury Publishing PLC
- | Publication Date: Nov 04, 2016
- | Country of Publication: United Kingdom
- | Number of Pages: 440 pages
- | Language: Unknown
- | Binding: Softback
- | ISBN-10: 1137373431
- | ISBN-13: 9781137373434