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Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Marketing Analytics: Data-Driven Techniques with Microsoft Excel

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Product Details
Author:
Wayne L. Winston
Publisher:
John Wiley & Sons Inc
Publication Date:
Jan 31, 2014
Binding:
Paperback / softback
ISBN-13:
9781118373439
ISBN10:
111837343X

Overview

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data.


  • | Author: Wayne L. Winston
  • | Publisher: John Wiley & Sons Inc
  • | Publication Date: Jan 31, 2014
  • | Number of Pages:
  • | Language:
  • | Binding: Paperback / softback
  • | ISBN-13: 9781118373439
  • | ISBN-10: 111837343X

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