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Principles of Marketing Analytics: Understand Data-Driven Decision-Making

Principles of Marketing Analytics: Understand Data-Driven Decision-Making

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Product Details
Author:
Ijeoma Onwumere
Publisher:
Kogan Page Ltd
Publication Date:
Feb 03, 2026
Binding:
Paperback / softback
ISBN-13:
9781398623279
ISBN10:
139862327X

Overview

With this undergraduate textbook, students will learn how to analyse key business data and create new marketing opportunities.


  • | Author: Ijeoma Onwumere
  • | Publisher: Kogan Page Ltd
  • | Publication Date: Feb 03, 2026
  • | Number of Pages:
  • | Language:
  • | Binding: Paperback / softback
  • | ISBN-13: 9781398623279
  • | ISBN-10: 139862327X

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