Overview
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
- | By (Author): Arjun Chaudhuri
- | Series:
- | Publisher: Taylor & Francis Ltd
- | Publication Date: Jan 09, 2006
- | Country of Publication: United Kingdom
- | Number of Pages: 182 pages
- | Language: Not available
- | Binding: Hardback
- | ISBN-10: 0007233485
- | ISBN-13: 9780750679763
