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Emotion and Reason in Consumer Behavior

Emotion And Reason In Consumer Behavior

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Product Details
By (Author):
Arjun Chaudhuri
Publisher:
Taylor & Francis Ltd
Publication Date:
Jan 09, 2006
Country of Publication:
United Kingdom
Number of pages:
182 pages
Binding:
Hardback
Language:
Not available
ISBN-13:
9780750679763

Overview

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.


  • | By (Author): Arjun Chaudhuri
  • | Series:
  • | Publisher: Taylor & Francis Ltd
  • | Publication Date: Jan 09, 2006
  • | Country of Publication: United Kingdom
  • | Number of Pages: 182 pages
  • | Language: Not available
  • | Binding: Hardback
  • | ISBN-10: 0007233485
  • | ISBN-13: 9780750679763

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