Emotion And Reason In Consumer Behavior

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

• | By (Author): Arjun Chaudhuri
• | Series:
• | Publisher: Taylor & Francis Ltd
• | Publication Date: Jan 09, 2006
• | Country of Publication: United Kingdom
• | Number of Pages: 182 pages
• | Language: Not available
• | Binding: Hardback
• | ISBN-10: 0007233485
• | ISBN-13: 9780750679763