Overview
Keenly anticipated primer on the principles and applications of Lusch and Vargo's groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of SDL have wider implications for the future of the organization of the firm.
- | By (Author): Robert F. Lusch (University of Arizona), Stephen L. Vargo (University of Hawaii, Manoa) (Author)
- | Publisher: Cambridge University Press
- | Publication Date: Jan 30, 2014
- | Country of Publication: United Kingdom
- | Number of Pages: 248 pages
- | Language: NULL
- | Binding: Paperback / softback
- | ISBN-10: 0521124328
- | ISBN-13: 9780521124324