Overview
The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.
- | Author: Joseph Sugarman
- | Publisher: John Wiley & Sons Inc
- | Publication Date: Jan 02, 2007
- | Number of Pages:
- | Language:
- | Binding: Paperback / softback
- | ISBN-13: 9780470051245
- | ISBN-10: 0470051248
