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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

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Product Details
Author:
Joseph Sugarman
Publisher:
John Wiley & Sons Inc
Publication Date:
Jan 02, 2007
Binding:
Paperback / softback
ISBN-13:
9780470051245
ISBN10:
0470051248

Overview

The Adweek Copywriting Handbook covers every aspect of the copywriting process in simple and easy-to-understand steps for young advertising professionals and old pros alike. Starting at the very beginning of the process, the book shows copywriters how to get prepared to write on a product before moving on to the act of writing itself.


  • | Author: Joseph Sugarman
  • | Publisher: John Wiley & Sons Inc
  • | Publication Date: Jan 02, 2007
  • | Number of Pages:
  • | Language:
  • | Binding: Paperback / softback
  • | ISBN-13: 9780470051245
  • | ISBN-10: 0470051248

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