Positioning: The Battle For Your Mind

Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.

• | By (Author): Al Ries
• | Series:
• | Publisher: McGraw-Hill Education - Europe
• | Publication Date: Jan 16, 2001
• | Country of Publication: United States
• | Number of Pages: 224 pages
• | Language: Not available
• | Binding: Paperback|Softback
• | ISBN-10: 0071373586
• | ISBN-13: 9780071373586