Positioning: The Battle for Your Mind, 20th Anniversary Edition

This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done.

• | Author: Al Ries, Jack Trout
• | Publisher: McGraw-Hill Education - Europe
• | Publication Date: Dec 16, 2000
• | Number of Pages:
• | Language:
• | Binding: Hardback
• | ISBN-13: 9780071359160
• | ISBN-10: 0071359168