Overview
This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done.
- | Author: Al Ries, Jack Trout
- | Publisher: McGraw-Hill Education - Europe
- | Publication Date: Dec 16, 2000
- | Number of Pages:
- | Language:
- | Binding: Hardback
- | ISBN-13: 9780071359160
- | ISBN-10: 0071359168
