Hidden Persuasion : 33 Psychological Influences Techniques in Advertising
BIS Publishers B.V.
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BIS Publishers B.V.
Hidden Persuasion : 33 Psychological Influences Techniques in Advertising
A paperback version of the book published by BIS in 2014Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behaviour and choices. What is the secret power of these messages? How do they succeed in changing our behaviour?
- | : Marc Andrews, Matthijs van Leeuwen, Rick van Baaren
- | Publisher: BIS Publishers B.V.
- | Publication Date: Apr 15, 2019
- | Country of Publication: Netherlands
- | Number of Pages: 192 pages
- | Language: Unknown
- | Binding: Paperback / softback
- | ISBN-10: 9063695314
- | ISBN-13: 9789063695316
- Author:
- Marc Andrews, Matthijs van Leeuwen, Rick van Baaren
- Publisher:
- BIS Publishers B.V.
- Publication Date:
- Apr 15, 2019
- Country of Publication:
- Netherlands
- Language:
- Unknown
- Number of pages:
- 192 pages
- Binding:
- Paperback / softback
- ISBN-10:
- 9063695314
- ISBN-13:
- 9789063695316