Marketing Tourism and Hospitality : Concepts and Cases
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Marketing Tourism and Hospitality : Concepts and Cases

Springer Nature Switzerland AG
SKU:
9783030641108
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UPC:
9783030641108
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Description
Taking a comprehensive approach, the book covers the whole spectrum of tourism and hospitality marketing including destination marketing, marketing research, consumer behaviour, and digital and social media marketing.


  • | : Richard George
  • | Publisher: Springer Nature Switzerland AG
  • | Publication Date: May 09, 2021
  • | Country of Publication: Switzerland
  • | Number of Pages: 500 pages
  • | Language: Unknown
  • | Binding: Paperback / softback
  • | ISBN-10: 3030641104
  • | ISBN-13: 9783030641108
Additional Information
Author:
Richard George
Publisher:
Springer Nature Switzerland AG
Publication Date:
May 09, 2021
Country of Publication:
Switzerland
Language:
Unknown
Number of pages:
500 pages
Binding:
Paperback / softback
ISBN-10:
3030641104
ISBN-13:
9783030641108