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Customer Value Starvation Can Kill: Prevention and Cure

Customer Value Starvation Can Kill: Prevention and Cure

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Product Details
Author:
Gautam Mahajan, Walter Vieira
Publisher:
Business Expert Press
Publication Date:
Mar 30, 2021
Binding:
Paperback / softback
ISBN-13:
9781952538582
ISBN10:
1952538580

Overview

Value is a most misunderstood and misused word. As it becomes fashionable to create value, more companies are rushing towards the creating value mantra. In so doing, they forget value starvation and value destruction. This book is about value starvation. It shows you how to recognise value starvation, how to avoid it and how to prevent it.


  • | Author: Gautam Mahajan, Walter Vieira
  • | Publisher: Business Expert Press
  • | Publication Date: Mar 30, 2021
  • | Number of Pages:
  • | Language:
  • | Binding: Paperback / softback
  • | ISBN-13: 9781952538582
  • | ISBN-10: 1952538580

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