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Services Marketing: People, Technology, Strategy (Ninth Edition)

Services Marketing: People, Technology, Strategy (Ninth Edition)

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Product Details
By (Author):
Jochen (Nus, S'Pore) Wirtz
Publisher:
World Scientific Publishing Co Inc (USA)
Publication Date:
Oct 28, 2021
Country of Publication:
United States
Language:
Unknown
Number of pages:
684 pages
Binding:
Softback
ISBN-10:
194465982X
ISBN-13:
9781944659820

Overview

Services Marketing: People, Technology, Strategy (Ninth Edition)


  • | By (Author): Jochen (Nus, S'Pore) Wirtz
  • | Publisher: World Scientific Publishing Co Inc (USA)
  • | Publication Date: Oct 28, 2021
  • | Country of Publication: United States
  • | Number of Pages: 684 pages
  • | Language: Unknown
  • | Binding: Softback
  • | ISBN-10: 194465982X
  • | ISBN-13: 9781944659820

Categories

Books/Economics, Finance, Business & Management/Business & Management/Sales & Marketing

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