Overview
A comprehensive collection of fully developed case studies of event management and event tourism main areas, including HR, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. It is a must have collection for all those studying and teaching event management and event tourism.
- | : Professor Donald Getz (Professor Emeritus, University of Calgary, Canada), Vassilios Ziakas (Associate Professor in Sport Management, Faculty of Sport and Health Sciences, University of St Mark & St John, UK) (Edited by)
- | Publisher: Goodfellow Publishers Limited
- | Publication Date: Mar 01, 2023
- | Country of Publication: United Kingdom
- | Number of Pages: 198 pages
- | Language: Unknown
- | Binding: Paperback / softback
- | ISBN-10: 1915097363
- | ISBN-13: 9781915097361