Overview
A unique text that looks at events from a very different perspective - that of how and why events fail and what can be learnt from this in both a practical and academic perspective. It provides a case study approach to the event planning process with the cases illustrating how core planning theory and concepts fails to emerge in practice and why.
- | : Tim Brown (Programme Leader and Senior Lecturer for Events Management and the Senior University Teaching Fellow, Chester Business School, Chester University, UK), Phil Higson (Senior Fellow of the Higher Education Academy and former Head of Tourism and Events Management, Chester Business School, Chester University, UK), Lindsey Gaston (Senior Lecturer in Events Management, Liverpool John Moores University, UK) (Edited by)
- | Publisher: Goodfellow Publishers Limited
- | Publication Date: May 31, 2022
- | Country of Publication: United Kingdom
- | Number of Pages: 256 pages
- | Language: Unknown
- | Binding: Paperback / softback
- | ISBN-10: 1915097118
- | ISBN-13: 9781915097118