Overview
This book maps out how to design better transport. Engineers measure success by speed and efficiency - but these are not the way that passengers think about a good trip. We choose how to travel, influenced not only by speed and time but by habit, status, comfort, variety - and many other factors that engineering equations don't capture at all.
- | Author: Pete Dyson, Rory Sutherland
- | Publisher: London Publishing Partnership
- | Publication Date: Nov 18, 2021
- | Number of Pages:
- | Language:
- | Binding: Paperback / softback
- | ISBN-13: 9781913019358
- | ISBN-10: 1913019357
