Madison Avenue Makeover: The transformation of Huge and the redefinition of the ad agency business

In August 2021, Michael Farmer was invited by Mat Baxter, the new CEO of Huge, the global digital agency owned by Interpublic, to become an independent "fly on the wall" observer to record the strategic and operational transformation of Huge. This book is the riveting story of Mat's journey through his transformation effort.

• | By (Author): Michael Farmer (Author)
• | Publisher: LID Publishing
• | Publication Date: May 25, 2023
• | Country of Publication: United Kingdom
• | Number of Pages: 256 pages
• | Language: NULL
• | Binding: Paperback / softback
• | ISBN-10: 1911687646
• | ISBN-13: 9781911687641