Overview
Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.
- | Author: David Ogilvy
- | Publisher: Headline Publishing Group
- | Publication Date: Mar 01, 2007
- | Number of Pages:
- | Language:
- | Binding: Paperback / softback
- | ISBN-13: 9781853756153
- | ISBN-10: 1853756156
