Ogilvy on Advertising

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.

• | Author: David Ogilvy
• | Publisher: Headline Publishing Group
• | Publication Date: Mar 01, 2007
• | Number of Pages:
• | Language:
• | Binding: Paperback / softback
• | ISBN-13: 9781853756153
• | ISBN-10: 1853756156